News Release Excerpt
HEXXU Options Screenplay for First Original Virtual Reality Film
(Atlanta, GA) September 9, 2015 – HEXXU recently signed an option for its first original film, titled OBI, from local award-winning screenwriter Wiley McCain. OBI is the first film that will be produced and released in traditional media, augmented reality (AR), and virtual reality (VR) simultaneously. “OBI, being such a powerful, moving and visual story, is a great example to experience in more than one way,” said Richard Oesterreicher, President & CEO of HEXXU.
This animated short film will be released in all three formats. The traditional media form will be available to watch in a theater or on a television, computer or mobile device. The traditional form will be extended with AR experiences to enhance the story for audiences with Microsoft HoloLens, Magic Leap or other mixed-reality devices. OBI will also be released as a stand-alone VR narrative film to experience on devices such as Oculus Rift, Sony Morpheus or similar VR devices. In VR form, the user can move and adjust their view – just like watching a stage play where the audience can move on the stage.